Nearly 18 months after launching a scheme to help cut food waste and tackle food poverty, the supermarket chain is now extending it to its manufacturers as well.
By doing this ASDA says it will help ensure an extra 2,600 tonnes of surplus fresh food goes to feeding people instead of being thrown away.
It’s also committing £200,000 to help cover the cost of manufacturers transporting their surplus food to its FareShare partners.
Its partnership with food redistribution charity FareShare, launched in June 2013, has already kept 855 tonnes of food out of landfill and created more than 2m meals for people in food poverty.
The food manufacturing industry is responsible for more than a quarter of food waste in the UK. But if 40 of its manufacturers sign up to the FareShare scheme it could create an extra 6m meals every year.
ASDA chief merchandising officer for food, Barry Williams – “It’s unacceptable that anyone is experiencing food poverty in this country. We’re therefore immensely proud that through our FareShare initiative Asda has so far managed to provide over two million meals for people who are in dire need”
ASDA chief merchandising officer for food, Barry Williams, said: “It’s unacceptable that anyone is experiencing food poverty in this country. We’re therefore immensely proud that through our FareShare initiative Asda has so far managed to provide over two million meals for people who are in dire need.
“But, we recognise there’s still more for us to do, and by creating a way for manufacturers to send their food waste into our network; we can help FareShare supply up to 6m more meals.
“It’s important that we’re not fighting this battle on our own and we urge other retailers to follow our lead and help make food poverty in the UK a thing of the past.”
FareShare has seen an 88 percent increase in the number of charities turning to them for food donations, showing that the need for food donations is only increasing. FareShare now works with 1,700 local food charities and community projects that provide meals for people in most need.
FareShare estimates that in excess of 300,000 tonnes of surplus fit for consumption food may exist at manufacturer, brand owner and processor level within the UK. It becomes surplus for various reasons including overproduction, errors in forecasting, incorrect labelling and damaged packaging.
Lindsay Boswell, FareShare CEO said: “The biggest barrier to manufacturers and processors supplying more food to FareShare is the cost of transporting that food to FareShare’s 20 Regional Centres across the UK.
“This is a major breakthrough and Asda’s support will enable more food businesses to give us more surplus food to support more charities and community projects to feed more people in need. It really is that much of a game changer.”