Fareshare, who work with around 910 charities around the UK, have recently made known that they feed around 44,000 people per day, up 20 percent from last year.
Barry Williams – “Through our new supply chain model and work with Fareshare, I’m proud that we’re able to help feed millions of vulnerable people around the UK who would otherwise go hungry”
It is thought that the food accumulated through their deal will Asda will account for almost 3.6m meals annually, and will increase the total amount of food available from the charity by 41 percent.
Supermarkets are frequently left with excess food if they are given too much of a particular product by suppliers, and it is often the case that the store is not able to sell the product as it is still technically owned by the supplier. The food is subsequently returned to the supplier, but it is common for the produce to be spoilt by the time it is returned.
Asda’s announcement comes following similar declarations by both Tesco and Waitrose, both of whom acknowledged the necessity of reducing the amount of food that goes to waste each year.
Barry Williams, chief merchandising officer for food at Asda, said: “Food poverty is a very real problem and it’s getting worse, not better. Through our new supply chain model and work with Fareshare, I’m proud that we’re able to help feed millions of vulnerable people around the UK who would otherwise go hungry.”
Lindsay Boswell, FareShare CEO, said: “We know that there are more people turning to charities for food than at any other time in FareShare’s history. This initiative will mean we can provide more food to more charities and will enable us to feed even more people at a time of real need.”