An innovative new ashtray that allows the user to “vote” whilst disposing of their cigarette butt launches this week, initially shipping to the UK and Europe.
The voting system encourages use of the ashtray, allowing the user to choose one of two receptacles to dispose of their cigarette butt. Each receptacle has a window to display the used butts, allowing a public opinion poll to be generated.
The Ballot Bin is customisable. The questions can be changed to reflect the culture and interests of the target audience and topical issues relevant to the local area.
The ashtray first featured in the Neat Streets campaign, on Villiers Street Central London. It used the latest thinking on behaviour change to tackle the issue of cigarette butt litter, which was the largest source of litter in Villiers Street (72%).
The voting bin was Hubbub’s response to these research findings and builds on proven behaviour change techniques. The bin was a fun interactive that jolted people out of their normal littering routine by asking questions linked to sporting events, playing off the rivalries and the competitive nature of fans. It provoked online debate with the question “Who’s the best footballer in the world?” and went viral on social media.
Observational research showed that 29% of correct disposals corresponded to people using the voting bin whilst it was in on the street.
Hubbub is a new charity that uses different “hubs” of activity to interest mainstream consumers in sustainability issues, Neat Streets was a social experiment in Central London that trialled new ways of tackling the growing problem of litter on our streets.
The Ballot Bin was one of several interactive installations that featured over the 5 month Neat Streets campaign. It was designed in close collaboration with Commonworks, a multidisciplinary design studio specialising in interactive design, moving image and graphic design. Other interventions that featured in Neat Streets included talking rubbish bins, chewing gum artwork and chalking around littered items.
Trewin Restorick, CEO/Founder of Hubbub – “Hubbub is seeking to create a fresh approach to fighting litter. We aim to induce behavior change, not through punitive measures, but through fun and engaging projects that make people stop and think, and consider why they litter”
The aim of the Neat Streets social experiment was to test what does and doesn’t work then facilitate the replication of successful campaign elements. A ‘Catalogue of Ideas’ has been created to make it easy for individuals and organisations to copy ideas. The Ballot Bin has been redesigned for a small scale production run, making it now ready to order to a street near you.
Any profits made from the Ballot Bin will go back into the charity and Hubbub’s ongoing work to explore fresh and creative approaches to tackling environmental issues.
The voting bin encapsulates how Hubbub works, using research and creative solutions to inspire change. Three more Neat Streets social experiments will be running across the UK in 2016.
Discussing the Neat Streets trials, Trewin Restorick, CEO/Founder of Hubbub said: “Hubbub is seeking to create a fresh approach to fighting litter. We aim to induce behavior change, not through punitive measures, but through fun and engaging projects that make people stop and think, and consider why they litter.”