Barton Bows Out As KBT Outlines Its Five-Year Strategy

270315-KBT-strategy-logoKeep Britain Tidy chief executive, Phil Barton, will leave his role in the organisation this week, after seven years, just as it releases its new strategy for 2015-2020, which will see it increasingly focus on litter, improving local places, and managing waste to improve the environment on our doorstep.

Phil Barton explained: “Keep Britain Tidy has an opportunity over the next five years to make a real difference, particularly as the pressures on the quality of our green spaces, our streets and roads and our stagnating recycling rates begin to bite.

Among the measures outlined, in terms of litter, are implementing a shift in focus among local authorities and land managers from cleansing to prevention, by working with them to introduce innovative and cost-effective approaches to reduce littering; the development of sustainable volunteering programmes around the country, supporting at least 10,000 individuals to clean up their communities; and to ensure the UK’s marine litter plan takes into account the fact that 80 percent of marine litter is generated on the land. Ultimately is expects tis to lead to the adoption of a national Litter Strategy for England.

Phil Barton, outgoing KBT chief executive

On waste prevention, KBT’s strategy aims to have achieved, nationally, by 2020: at least 52 percent recycling rate for municipal waste in England; universal food waste collections for all households in England; and an increase in the percentage of people who are committed to preventing waste.

Barton added: “The charity will focus on delivering improvements to local environments through our innovative campaigns and projects that positively challenge individual behaviours and encourage people, business and  local authorities to work together to build civic pride and improve quality of life.

“Keep Britain Tidy believes that everyone has the right to live and work in a place they can be proud of, whatever their culture, identity, age and wherever they live it will step up its campaigning work to reduce litter, improve local places and prevent waste and calls on everyone to join us as no one can achieve this on their own.”

McIlwain Steps In

Phil Barton will be succeeded by operations director, Richard McIlwain, who will act as interim CEO while the charity recruits a new chief executive.

Phil said: “I’m proud to have led the charity for the past seven years and, despite some tough times, I have brought us to a place where we are ready to meet future challenges, particularly as Keep Britain Tidy’s core purpose remains as important today as it ever has been.”

You can read the KBT 2015-202 strategy in full here


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