The BBC “Breakfast” show covered household waste recycling again today ( 3 June 2014) and received a strongly positive response about local council services through Twitter. The Breakfast show asked: “What goes in which bin? Lots of you say you’re confused: We’ll ask a minister what he’s doing to make it simpler”
The BBC contacted Brandon Lewis (DCLG), and asked if he could recycle yoghurt pots at home. Mr Lewis thought he could – but it turns out he can’t.
Mr Lewis said its easy to make a slip on the spur of the moment and that – in general – keeping recycling advice simple and clear helps everyone.
CIWM pointed out that recycling this country is a real success story – being recognised as the fastest improving member state in terms of our recycling performance, which is something that the Commission has pointed out as a model for other member states to follow, especially as there are still several with a very strong reliance (greater than 90 percent of their municipal waste) on landfill.
The Minister responded positively, tweeting: “….agreed. The jump from 11-43% is super, #keepitsimple can help us go further in a positive way”
“…we have achieved a great deal in recycling in the UK so far, but we can still do better. Good communications and support for people doing their bit is very much part of the key to success…”
Elsewhere in this exchange the great majority of people responding to the BBC were positive about understanding what they do to support recycling and positive about the quality of the service that they get from their council.
This is especially good to hear as Mr Falkenberg (Director General for the Environment at the EU Commission) has launched a video interview today giving strong pointers to what will be in the new waste and resources package late this month / early next month.
Inevitably that will include new (higher) recycling targets for member states after 2020 amongst a much broader package of new policy.
CIWMs closing comment in this exchange was that “good” recycling depends on a partnership between councils, their contractors and people in their homes.
“We need to keep up the momentum,” said Steve lee, CIWM chief executive. “We have achieved a great deal in recycling in the UK so far, but we can still do better. Good communications and support for people doing their bit is very much part of the key to success, and CIWM has a special award for good communications as a part of its UK Sustainability and resources industry Awards. Good communications and support is worth recognition!”