Call For Fashion Industry To Tackle Plastic Microfibers In Oceans

G-Star-RAW1The Plastic Soup Foundation and clothing range G-Star RAW are partnering to tackle the rise of plastic microfibers in oceans.

The campaign is calling on other fashion companies, washing machine manufacturers and the textile industry to support the international Ocean Clean Wash, an EU-funded initiative from Mermaids to develop new solutions to prevent the release of plastic microfibers into the oceans.

“Leading European research by the recently showed that a fleece releases an incredible 1 million microfibers every time it is washed,” says Maria Westerbos, director of the Plastic Soup Foundation

The foundation says current system of production and consumption of plastics is not sustainable. It says this has to make way for new systems on the basis of alternative raw materials and innovative processes.

“Only a strong alliance of dedicated stakeholders around the world can turn the tide. Everyone – enterprises and NGOs – is welcome to join us.”

The Plastic Soup Foundation wants to contribute by the promotion of: international cooperation, projects by and with leading enterprises, dissemination of good practices for sustainable solutions.

The signatories of the initiative will contribute to the development of one or more innovative solutions to prevent the release of plastic fibers from garments in the future, such as fabrics that do not release microfibers or washing machine filters that capture the released fibers.

Technological center LEITAT collaborates to research the technical feasibility of the solutions proposed.

Frouke Bruinsma, CR Director of G-Star says: “We want to create progress through sustainable innovation and join forces with the Plastic Soup Foundation to battle the microfiber problem.

“Only a strong alliance of dedicated stakeholders around the world can turn the tide. Everyone – enterprises and NGOs – is welcome to join us.”

In 2014 G-Star RAW’s RAW for Oceans clothing collection, designed in collaboration with US rapper Pharrell Williams, was the first to use denim made from recycled ocean plastic, according to the corporate responsibility director.

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