[youtube=http://www.youtube.com/watch?v=n9nFlIHq-pk&w=472]The Myth Busting – what happens to your can when it’s recycled competition challenged students to bust common recycling myths in a way that would resonate with young people.
Jens Christensen, Louis King and James Hurst from Goldsmiths University have won the UK search for green student film makers sponsored by Can Makers in partnership with the British Film Institute (BFI) and supported by Brit actor Danny Dyer.
Their short with a British gangster twist, Can Heist, scooped the top prize of £1,500 and a world premier at the BFI later this month.
The entries were judged by a prestigious panel headed by Sky Movies Presenter, Craig Stevens, and representatives from Defra, The Independent, BFI, film makers and industry experts.
Geoff Courtney – “We ran the competition to challenge student creatives to help us educate other young people about recycling, particularly the myths around can recycling”
The judges unanimously voted Can Heist the overall winner, after naming it as “wittiest” category winner, for its clever storyline and innovative approach to communicating recycling messages.
Geoff Courtney, chairman of the Can Makers commented: “We ran the competition to challenge student creatives to help us educate other young people about recycling, particularly the myths around can recycling.”
Two other categories, “most visually appealing” and “most creative” were won by The Death and Life of a Can by Sonya Moorjani from Richmond, The American International University in London and The Adventure of the Lonely Can by Wade Bennet, The Academy of Contemporary Music, Guildford.
Jens Christensen, studying BA Performance and Theatre Arts at Goldsmiths, alongside co-winners Louis King and James Hurst, commented: “Winning is the greatest thing that’s ever happened to us and it’s brilliant we can now fund more films. We had no idea what happened to our can recycling once it went in the bin, so we learnt a lot making this film, merging our passion for British gangster movies and lust for film making at the same time.”
Overall Winner and Wittiest category winner – prize £1,500 and premier at the BFI:
- ‘Can Heist’ by Jens Christensen, Louis King and James Hurst (The Basterds Production Company), Goldsmiths University
Two other Category winners – prize £500:
- Most Visually Appealing: ‘The Death and Life of a Can’ by Sonya Moorjani, Richmond, The American International University in London
- Most Creative: ‘The Adventure of the Lonely Can’ by Wade Bennett, The Academy of Contemporary Music, Guildford
Three Commendations – prize £300:
- ‘The Joys of Recycling‘ – Lance Featherstone, Bournemouth University
- ‘You CAN Recycle‘ – Dashiell Boyles and Nathan Scott, Leeds Metropolitan University
- ‘Cans Get Around’ – Jasmine Hussey and Emily Barron, University of Winchester and University of Exeter
Leading the judging panel, Craig Stevens from Sky Movies, said: “If I’m honest, ‘Can Heist’ really stood out from the start.”
British actor, Danny Dyer, commented: “I wanted to see creative videos which told us how important recycling is and the students really delivered the goods. ‘Can Heist’ draws the audience in with its high octane beginning, keeps your attention and gets the message across that metal is a valuable resource. I’m also honoured that perhaps my film career partly inspired their genre choice!”
Noel Goodwin, education programmer for young people, British Film Institute, remarked: “Film can really inspire and competitions like this are important to give young filmmakers an opportunity to showcase what they can do. The entries to the competition were well thought out, well filmed and fantastic examples of creative thinking to make recycling messages impactful.”