Carlsberg Joins Forces To Develop Upcycling Capability

24-01-14-Carlsberg-CansCarlsberg has joined forces with a number of its global suppliers to rethink the design and production of packaging material, and to develop the next generation of packaging products that are optimised for recycling and reuse.

The cooperation, to develop Carlsberg’s “upcycling” has been formalised through the Carlsberg Circular Community as part of the Carlsberg Group’s work on Sustainable Packaging. The founding companies working together with Carlsberg are Rexam (cans), Arkema (glass bottle coatings), O-I (glass packaging), RKW (shrink wrap), MWV (MeadWestvaco) (paperboard multipacks) and Petainer (PET kegs for draught beer).

The companies will be using the Cradle to Cradle Design Framework®, created by Professor Michael Braungart and EPEA Internationale Umweltforschung GmbH, to develop a Cradle-to-Cradle® roadmap and assessment of their products.

Professor Michael Braungart says: “Carlsberg and its suppliers are taking an important step on the roadmap towards creating new benefits with packaging. This co-operation is a great example of companies planning together for the future, creating solutions to the global challenges that face us all. I encourage companies to join Carlsberg in its efforts to develop innovative packaging and rethink the concept of waste.”

Carlsberg is already using solutions that reduce reliance on natural resources, such as refillable glass bottles, which in some markets are used more than 20 times, and the beverage can which is infinitely recyclable. Following the first phase, further analyses will be done as regards how the initial findings can be used to create new products and solutions that can contribute to upcycling for a resource-efficient economy and society.


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