Examples of business cases, from Nespresso and M&S Schwopping to Nike’s Reuse-A-Shoe initiative and Ecover’s Glocal project, were selected for each archetype.
For each business case in the toolkit there is more detail on the potential market growth opportunities, the potential to apply the example to brands and the scalability of the case.
Unilever has already begun to put the toolkit to good use, says Gavin Warner, director of sustainable business at Unilever: “We have found the Circular Business Model Toolkit immensely helpful as a tool that helps our teams visualise scenarios for better product sustainability, and are certain that they will be a valuable resource for other business leaders and decision makers as well.”
“Many companies are challenged to turn the potential into practice, which is why it must be accompanied by practical steps that businesses can take to transition from linear to circular”
“We hope businesses will be inspired to use the toolkit to think differently about product life-cycles and experiment with more challenging design and material choices. The toolkit is free to use, downloadable and also includes an exercise which can be used in workshop and learning situations. “
The Forum says that now the circular economy is formally on the agenda, with discussions taking place at The World Economic Forum’s meeting in Davos and the European Commission publishing its Circular Economy Package late last year, businesses need to jump on the circular economy bandwagon.
“Whether you’re a small, local enterprise or a large multinational, going circular is a great opportunity to improve efficiency and resilience, and we hope the toolkit will help guide you in exploring this for your business,” it says.
“Many companies are challenged to turn the potential into practice, which is why it must be accompanied by practical steps that businesses can take to transition from linear to circular.”
Forum for the Future was founded in 1996 with a mission to accelerate change to a sustainable future.
It has worked with the Technology Strategy Board (now Innovate UK) and the RSA on The Great Recovery project to tackle waste through better design, and ran a circular business models competition with Innovate UK to generate excitement about this new approach. It’s also partnered with Novelis to inspire more businesses to ‘go circular.’
The CIWM Resource Conference Cymru will be exploring the new EU circular economy package. With a focus on clarifying the package and targets, exploring what these mean in practical terms and revealing real-life solutions and best practice, hear first-hand from EU speakers and join in the discussions with professionals from across the industry. For more information and to book your place click here.