PIRAP is an industry led strategy to encourage the whole supply chain to take action to contribute to increasing plastic packaging recycling. The BPF and PlasticsEurope are together implementing PIRAP with the support of WRAP.
PIRAP brings together the whole plastic supply chain along with national and local policy makers. All are asked to commit to the shared goals of PIRAP and work towards specific targets, which collectively increase plastic packaging recycling.
These targets help to meet PIRAP’s outcomes which include creating and promoting end markets for recycled plastic, extending the range of plastics collected from householders, improving engagement by householders, identifying and improving infrastructure and considering end life in design.
Co-op Environment Manager Iain Ferguson said: “We are proud to support this initiative as we recognise it is essential that everyone plays their part in increasing plastic packaging recycling.”
Co-op Environment Manager Iain Ferguson said: “We are proud to support this initiative as we recognise it is essential that everyone plays their part in increasing plastic packaging recycling.
“We are committed to significantly increasing the recyclability of our packaging, but know that so much of the change needed must come from working together as an industry. We may be the first retailer to sign up to PIRAP but we also want to use this opportunity to call on other retailers and suppliers to move with us.
“We’re already working on some interesting innovations with our packaging and we have a history of doing the right thing when it comes to making recycling easier for our customers – the PIRAP plan includes work we have already started and also lays out some targets for us to focus on.”
Helen Jordan from the British Plastics Federation said: “PIRAP was launched in 2015 to provide a collaborative approach to meeting the government plastic packaging targets. PIRAP was the first time that the whole plastic packaging supply chain was brought together and shows how each stage of the supply chain can impact on recycling.
“There are 47 supportersof PIRAP and progress has been made by all parts of the supply chain. We encourage more companies and organisations to get involved in PIRAP.”