Colour-Changing Food Labels Launch In The UK In A Bid To Cut Food Waste

[youtube=http://youtu.be/k0kpOoe-42g&w=500]

A British company today launched the smart labels that “activate” when packaging is opened and change colour using a traffic light system to indicate whether the contents are still safe to eat.

Pre-packaged foods like ham or cheese need to be eaten within a certain number of days of being opened – even if they are still within the use-by date.

The Novas Embedded Label is integrated into the food packaging film. When the package is opened the colour-changing label is triggered due to the exposure to carbon dioxide.

Stephen Currie, chief operating officer of Insignia Technologies – “Our colour-changing labels will give a clear indication as to how long the packet has been opened and if it’s still fit for consumption”

The timer is activated upon opening and shows the consumer what stage their food is at – either “just opened”, “use soon” or “past best”.

“Our colour-changing labels will give a clear indication as to how long the packet has been opened and if it’s still fit for consumption,” said Stephen Currie, chief operating officer of Insignia Technologies.

It is hoped the smart labels will cut food waste by preventing customers throwing out food they wrongly believe has expired.

The new labels are reported to impact the cost on the food product. Each one will add around 2p to the cost of a packet of food.

Insignia Technologies has plans to roll out their products to the rest of the UK market, then will be focusing in on the US, Germany and France.

Send this to a friend