Every time someone buys a drink in a reusable cup at a Costa store, the coffee chain will donate 10p to Keep Britain Tidy, it has announced.
Keep Britain Tidy fights to reduce litter and waste, and by taking in a reusable cup rather than opting for a disposable one, it’s hoped the number that could end up as litter or in landfill is reduced.
Costa has been working in partnership with Keep Britain Tidy over the past 18 months and is a signatory to the charity’s Litter Prevention Commitment.
“When you do the right thing – and take in your own reusable cup for your drink – you are also supporting a charity that is campaigning to improve the environment on your doorstep”
Keep Britain Tidy CEO Allison Ogden-Newton said: “We are delighted that Costa is making such a bold move to encourage coffee-lovers to do the right thing. This campaign will make a real difference.
“We all want to see a reduction in the litter and waste generated by our modern consumption-on-the go lifestyle and this initiative is a great way to help make that a reality.
“When you do the right thing – and take in your own reusable cup for your drink – you are also supporting a charity that is campaigning to improve the environment on your doorstep.”
Costa’s Energy and Environment Manager Oliver Rosevear said: “We believe in long- term, meaningful behavioural change and want to encourage our customers to use their reusable cups in Costa stores and support Keep Britain Tidy’s vision of ‘wasting less and recycling more’.”
The Costa campaign will run in participating stores across the UK until June 21st, 2016.
Coffee Cup Controversy
National media reports have recently criticised high street coffee chains for misleading the public about how many paper cups they recycle, after it emerged that fewer than one in 400 high street coffee chain paper cups are actually recycled.
Fewer than 3m were recycled last year in the UK, according to Simply Cups, which operates Britain’s only paper cup recycling service.
Peter Goodwin, co-founder of Simply Cups, said that it was apparent the application of the recycling symbol on a product (from whatever industry) bears no guarantee that a product – whilst recyclable – is actually going to be recycled.
During a House of Commons session, Resources Minister, Rory Stewart, admitted there is a “huge problem” and suggested that the answer could be in a similar tax on paper cups to that of plastic bags.
Almost immediately, however, Defra issued a statement saying it had no plans to create “disposable Cup Tax”.
CIWM Journal Online asked visitors to the site in an online poll whether a cup levy should created.
The majority of respondents (70%) were of the opinion a levy should be created, while 30% were against the idea.