The Department of Communities and Local Government (DCLG) has announced the successful bidders of its £5m funding for incentivising residents to recycle more, which has seen a £6.1m boost, taking the cash pot to £11.1m.
The department says the reason for the funding boost is down to it “reprofiling” some of its finances.
The Communities Secretary, Eric Pickles, made the original £5m available in August last year (2014). A proviso for being eligible for the fund meant councils could only be successful if they offer some form weekly refuse collections.
The requirement was criticised by many, including CIWM’s chief executive officer, who said “… government money should not be used to force councils into changing the frequency of their residual waste collection services.” (See CIWM Journal Online story)
“The 46 bids present a wide range of methods for increasing recycling and/or reducing residual waste”
The Recycling Reward Scheme will fund 46 bids submitted by 45 different local authorities. As some of the successful bids were submitted by one local authority on behalf of a partnership the scheme is supporting projects in 60 individual local authorities.
Nearly four million households will be able to participate in some form of recycling reward scheme as a result of the fund, the DCLG has said. The scheme will also divert an estimated 250 thousand tonnes of waste from landfill.
The scheme is funding a wide range of initiatives involving rewards for both individuals and communities. The 46 bids present a wide range of methods for increasing recycling and/or reducing residual waste. There are examples such as:
- the involvement of community groups and faith organisations
- encouragement to bring materials not recycled at the kerbside to recycling banks
- focus on flats or areas with poor recycling rates
- involvement of schools; partnership work across neighbouring local authorities or with parish councils
- opportunities, including the use of “reverse vending machines”, for recycling “on the go”.
Braintree (partnership bid on behalf of Braintree; Epping Forest; Harlow; and Tendring), received the most funding, with £896,468 being awarded to incentivise recycling among households and 97 schools across the four authorities.
Winners will be randomly selected every week from those who put out recycling for collection. A range of rewards are planned for both residents (such as discounts from local shops; donations to charities or community groups) and schools (such as cash prizes for new equipment).
South Bucks (partnership bid on behalf of Buckinghamshire Waste Partnership: Aylesbury Vale; Buckinghamshire County; Chiltern, South Bucks and Wycombe) received £838,600 to increase public participation in food waste collections and decrease food waste collected per capita.
Two main rewards will be offered: vouchers for discounts at local businesses; and rewarding local communities which have increased their participation in food waste collection through support to their local schools.
Manchester received half a million to trial a series of adaptable community led incentive schemes with robust reporting methods that will test the true value and impact of each one.
Groups of residents will be engaged to help develop their own scheme with their own incentives and means of sign-up. There will be a prize fund of £5,000 per participating bin round. Communities should decide how this will be spent.
Other successful bidder include King’s Lynn and Norfolk, which was awarded £272,606, Milton Keynes, which received over a quarter of a million and Oxford, which received over £300,000 to increase the quality of dry recyclate.
Commenting on the news, Rob Crumbie, director of marketing and communication at Greenredeem, the company that rewards people for taking every day green actions, said: “At Greenredeem we understand the power of recycling reward schemes, and applaud the coalition government for announcing the outcome of the DCLG Recycling Reward Scheme.
“We are buoyed by the fact that having seen the appetite amongst local authorities to kick start stagnating recycling rates, the DCLG has more than doubled the funding available.”