DS Smith has announced that it is bringing its packaging, paper, plastics and recycling businesses together under one new unified corporate identity and brand.
The rebrand means that rather than focusing on supply chains DS Smith “is interested in the supply cycle”, adopting solutions that lead to zero waste, ensuring materials are used and re-used as efficiently as possible, focusing on the whole process, not just the sum of the parts.
The move comes 18 months after DS Smith acquired Swedish rival SCA Packaging, making it one of the largest integrated paper and packaging companies in Europe.
Miles Roberts – “DS Smith has gone through a major transformation in the last few years. We are now able to offer a much wider product and service portfolio and operate on a much larger scale as a strategic partner with crossindustry expertise, while at the same time continuing to offer our customers a local, personal service”
Group chief executive Miles Roberts said: “DS Smith has gone through a major transformation in the last few years. We are now able to offer a much wider product and service portfolio and operate on a much larger scale as a strategic partner with crossindustry expertise, while at the same time continuing to offer our customers a local, personal service.”
Peter McGuinness, chief executive of DS Smith Recycling Division, said: “We are building on our cross business expertise and our joined up Supply Cycle thinking removes the complexity out of traditional supply chains and lightens the load of our customers.
“This concept is a catalyst for innovation making sure 100 percent of resources are turned into something useful once more. Our closed loop management solutions provide end to end recyclability that moves materials up the waste hierarchy.”
Miles Roberts added: “Bringing together our packaging, paper, plastics and recycling operations together means we can offer customers a complete service from design and production right through to supply and recycling. The decision to bring all our operations together under one clear strong brand was the natural next step for us.”
As part of the rebrand, DS Smith is launching a new logo and a new website www.dssmith.com