“Fallen Tomatoes” Now Available To Buy At Waitrose

30-05-14(1)picIn a bid to cut food waste, Waitrose is now offering customers a bulk mixed selection pack of tomatoes, made up of fruit that has naturally fallen or is misshapen.

The 1kg pack of mixed tomatoes is made up of a selection of round, cherry and baby plum tomatoes which have either naturally fallen off the vine or are misshapen.

Peter Cooke, Waitrose’s – “When it comes to tomatoes there’s absolutely no reason why beauty has to be skin deep. Our tomatoes come in all sorts of shapes and sizes but, whatever their appearance, they all taste absolutely delicious”

Labelled a “supermarket first”, this latest addition to the tomato range follows on from other similar successful launches by the supermarket, including “misshapen” strawberries, and plums plus weather-blemished apples, usually not available to buy.

Each tomato pack will vary depending on what’s currently available.

Food waste campaigners have criticied supermarkets for rejecting “misshapen” fruit and veg that is perfectly edible yet not available for customers to buy.

Peter Cooke, Waitrose’s tomato buyer, says, “When it comes to tomatoes there’s absolutely no reason why beauty has to be skin deep. Our tomatoes come in all sorts of shapes and sizes but, whatever their appearance, they all taste absolutely delicious.

“Every one of our mixed selection packs is different which, for me, is the real beauty of using tomatoes that wouldn’t normally be offered in this way to customers.”

Waitrose’s Limited Selection tomatoes is available in 77 branches nationwide, priced at £2.99 for a 1kg pack.

 

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