FCC Environment has thrown its weight behind a new campaign designed to drive duty of care compliance.
The campaign, “Right waste, Right place”, funded by the Environment Agency, Chartered Institute of Waste Management and the Environmental Services Association Educational Trust, will see the creation of a website and other key materials which will be targeted towards small and medium enterprises (SME’s) and other specific target sectors, initially construction and agriculture.
It is hoped the campaign will raise awareness among business leaders about the importance of complying with their environmental duty of care when disposing of waste.
Kristian Dales, sales and marketing director at FCC Environment – “The ‘Right waste, Right place’ campaign is a great idea and, we hope, will have a signficant impact, not only on raising awareness but also driving change”
The campaign stance echoes activities by FCC Environment designed to encourage SME’s to be responsible in their disposal of waste including efforts to help businesses to send zero waste to landfill.
Companies, meanwhile, are reporting significant benefits to stepping up their compliance efforts by going “zero waste to landfill” including a more motivated workforce who have embraced the responsible disposal philosophy and being able to accentuate their social responsibility credentials within marketing materials and other promotional activity.
Kristian Dales, sales and marketing director at FCC Environment, said: “The ‘Right waste, Right place’ campaign is a great idea and, we hope, will have a signficant impact, not only on raising awareness but also driving change.
“We have so many fantastic SME clients who are striving to achieve zero waste to landfill and go over and above compliance and make a positive environmental contribution.”
For more information, visit www.fccenvironment.co.uk