A recent study by Tetra Pak has revealed that 79 percent of people pour milk down the drain because it has gone off before they are able to use it, although 60 percent say that doing this makes them feel guilty.
The research notes that 48 percent of people are oblivious to the benefits of long life milk, and many are unaware that it can be stored at room temperature for up to six months without needing to be refrigerated.
Emma Marsh, Love Food Hate Waste – “For many of us, milk is an essential item that we don’t want to be without, but we end up wasting a lot of it. Keeping a supply of long life milk is one way to manage milk better, cut down your waste and save money”
In spite of this, 34 percent respondents to the study said that within the last two weeks they have been in a situation where they are “caught short” without any milk.
Estimates supplied by WRAP suggest that the UK wastes around 360,000 tonnes of milk every year, at a cost of almost £280m.
Marketing manager at Tetra Pak UK & Ireland, Andrew Smith, said: “Long life milk has some clear benefits that we know people would find useful. For example, nearly half of those that we spoke to said they would be more likely to buy it once they realised it can help save them money and cut food waste. Keeping a supply to supplement chilled milk can help cut waste.”
Head of Love Food Hate Waste, Emma Marsh, said: “Food waste is a serious problem that not only costs us money but damages the environment. For many of us, milk is an essential item that we don’t want to be without, but we end up wasting a lot of it. Keeping a supply of long life milk is one way to manage milk better, cut down your waste and save money.”