Global Megabrands Unite To Make Sustainability The “New Normal”

[youtube=http://www.youtube.com/watch?v=BtPPfl6BE1Q&w=472]Twenty-nine leading brands, including Unilever, M&S, BT, Coca Cola and Carlsberg, have joined together to help make “sustainable lifestyles” the “new normal”, with a new online platform.

Together they have formed Collectively – a new global non-profit platform that will be updated with content on how to live more sustainably.

The project came about at the World Economic Forum as brands discussed how to “inspire and accelerate” sustainable living.

“Collectively is an ambitious example of competitor brands and organisations working together in partnership to drive systems transformation, and tackling complex challenges far too big for any one to solve alone,” said collaborator, Forum for the Future.

“We’re bringing our expertise in sustainability, futures and innovation… and to make this a truly inspiring and relevant platform, we’re joined by some of the most creative minds and millennial movement builders of the moment, VICE Media and Purpose.

Forum for the Future – “Collectively is an ambitious example of competitor brands and organisations working together in partnership to drive systems transformation, and tackling complex challenges far too big for any one to solve alone”

“We’ll be sharing stories to inspire, enable action, and amplify a generational shift towards a new normal.”

The platform aims to make it possible for audiences to act towards a more sustainable future in whatever way they can – whether that’s by supporting, investing, campaigning or sharing ideas.

Environmentalist and Forum for the Future (Forum) founder, Jonathon Porritt, will sit on the Collectively Board of Directors.

Forum will ensure that the platform content represents “robust and ground breaking examples of sustainable innovation that signpost towards positive future change.” And will also reach out to encourage other NGOs, and the broader sustainability community, to get involved and share their inspiring stories through Collectively.

“Forum are working with the founding members and other organisations involved to ensure that inspiration leads to impact,” it states.

collectively.org

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