Google Becomes Ellen MacArthur Foundation “Global Partner”

circular-economy-googleThe Ellen MacArthur Foundation has announced Google as its latest Global Partner accelerating the transition to the circular economy. 

The partnership recognises Google’s commitment to developing innovative, market-leading circular economy initiatives at scale alongside the Ellen MacArthur Foundation’s five existing Global Partners: Cisco, Kingfisher, Philips, Renault and Unilever.

As industry leaders, Global Partners work closely with the Ellen MacArthur Foundation to identify circular business opportunities and to implement tangible programmes.

As a global front-runner in technology innovation, Google is ideally placed to play a key enabling role in bringing about the system-level change needed to accelerate the transition to a circular economy.

Ellen MacArthur – “Google’s ambition to lead the way on the circular economy represents a step-change opportunity – we are thrilled to be working closely together with such a visionary, innovative and transformational partner on this journey”

Google has an extensive global network of data centres and real estate, a strong presence in the electronic devices market, and arguably the world’s leading data and analytics capability.

It will build on an already impressive track record in energy efficiency and resource effectiveness to become a pioneer and global reference point for many aspects of the circular economy.

Over the coming months, the Foundation and Google will be working to explore and shape a series of initiatives to embed circular economic principles into the fabric of Google’s infrastructure, operations, and device programmes.

Ellen MacArthur commented: “Google’s ambition to lead the way on the circular economy represents a step-change opportunity – we are thrilled to be working closely together with such a visionary, innovative and transformational partner on this journey.”

Circular Economy 100

The Foundation also announced that Dell is the latest corporate to join the Circular Economy 100 (CE100) membership.

Dell is a multinational computer technology company headquartered in Texas, United States. It develops, sells, repairs and supports computers and related products and services.

Technology will play a critical role in shifting towards a more circular economy. Dell provides solutions that help to streamline processes and analysis to increase systems’ effectiveness.

Dell is involved in a number of key areas of focus for the future global economy and the CE100, including the development of virtualisation services, the integration of cloud-based technologies and the scaling of the Internet of Things.

In 2015, Dell received the inaugural Accenture Award for Circular Economy Pioneers at The Circulars during the World Economic Forum.

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