Google launches new accelerator for circular economy start-ups and non-profits


Google says the accelerator offers ten weeks of virtual programming, which includes mentoring and technical support from Google engineers and external experts through a mix of 1-to-1 and 1-to-many learning sessions.

Participants will also be assigned a dedicated “Success Manager” for even more support that is specific to their organisation.

Applications are open from October 3, 2022, to November 14, 2022, and the programme will commence in February 2023, and applicants can find out more details on Google’s website.

Google continues that while this linear economic model has led to a great deal of progress for humanity in a short time, it has also created environmental harm, injustice, and disparities — particularly for lower-income and under-resourced communities that are located near industrial areas where pollution is more prevalent.

Google says it wants to support efforts to create a circular economy and build a sustainable future without waste.

Every year, humanity consumes far more than what the planet can naturally replenish.

Building on the “success” of our Accelerator: Climate Change, Google says it’s pleased to announce its first Google for Startups Accelerator: Circular Economy for start-ups and non-profit organisations in Asia-Pacific and North America that focus on using technology to solve circularity challenges — including reuse, refill, recycling, composting, fashion, food, safe and circular materials and the built environment.

Writing for Google’s blog, Lead for Circular Economy, Google Global Sustainability Team, Mike Werner, said: “Every year, humanity consumes far more than what the planet can naturally replenish. To create a circular economy that can be safer, sustainable, and more equitable for everyone, we need to rebuild our relationship with physical resources and how we make, process, use, and recycle them.”

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