New research released today (14 Jan) suggests that although 93 percent of residents in the UK already recycle at home, only a quarter recycle on-the-go, with the main barrier to this being a lack of recycling facilities.
UK residents said they would recycle more on-the-go if they had better access to on-the-go recycling facilities.
61 percent of those surveyed across the UK also stated they would be more likely to recycle on-the-go if they were rewarded for doing so, according to research by Greenredeem.
The research also found that although 73 percent of respondents accepted responsibility for recycling, 59 percent felt that local council are also responsible.
With annual recycling rates continuing to slow, it’s imperative that local residents have every opportunity to recycle, whether it’s at home, at work or on-the-go.
It is estimated that 580,000 tonnes of plastic bottles enter the UK household waste a year, with some 306,000 tonnes (around 52 percent) collected for recycling. This presents a huge opportunity to improve recycling rates by offering more incentivised, recycling facilities in high traffic locations such as local supermarkets and high streets.
Rob Crumbie, Greenredeem – “Our research shows that the main barrier preventing local residents from recycling on-the-go is the lack of accessibility to recycling facilities”
Greenredeem says that introducing recycling kiosks into popular locations will give UK residents a unique opportunity to recycle, and be rewarded at the same time.
The company plans to introduce over 200 kiosks into the UK from early 2015, working initially with existing local authority partners offering the Greenredeem programme.
Of those surveyed that are already using local authority services, 41.6 percent felt that by introducing recycling incentive schemes, the government will help to increase recycling levels.
“It’s clear that there is a healthy appetite for recycling on-the-go. We believe that by making it easier, by incentivising and increasing the opportunities to recycle, consumers can recycle even more waste than they already do,” explained Rob Crumbie, communications director at Greenredeem.
“Our research shows that the main barrier preventing local residents from recycling on-the-go is the lack of accessibility to recycling facilities. The way people are consuming is changing and we need to address this in the waste and recycling industry.
“The aim of this roll out is to ensure that residents have more opportunities to easily recycle on-the-go in a way that slots into their lifestyle, ultimately boosting recycling rates.”