The UK’s only paper cup recycling scheme that is set be launched from 1 August has received sign ups from big brands the John Lewis Partnership, BaxterStorey and ISS Facility Services.
Simply Cups says there has been “overwhelming support” from all sections of the supply chain to join the scheme that will help recycle the 2.5bn paper cups that are sent to landfill or incinerated each year in the UK.
The Simply Cups recycling scheme has announced that the founding members of the scheme will include national retailer John Lewis Partnership, catering and facilities management companies, BaxterStorey and ISS Facility Services, and cup manufacturers Huhtamaki and Solo Cup Europe.
Prominent industry associations and environmental charities in support of the scheme include WRAP, the Automated Vending Association and Keep Britain Tidy.
“At long last there is a robust scheme in place for companies, who recognise the commercial value of taking their corporate social and environmental responsibilities seriously, to address the increasingly difficult issue of cup recycling”
The founding members, it is anticipated, will employ the scheme to begin with at their key locations.
For example, John Lewis Partnership will begin participating in the scheme at its company headquarters in Victoria as well as its Waitrose headquarters in Bracknell.
Simply Cups is a partnership formed between Closed Loop Environmental Solutions and Simply Waste Solutions that will provide paper-cup manufacturers, organisations operating in the supply chain as well as beverage and hospitality outlets with a cost-efficient collection and recycling service that will reduce their operating costs and improve their environmental credentials.
Simply Cups will operate initially within the M25 and Thames Valley area but is expected to quickly evolve into a nationwide service.
Closed Loop’s Peter Goodwin urged all organisations involved in the drinks, catering and hospitality sectors to sign up to the scheme: “At long last there is a robust scheme in place for companies, who recognise the commercial value of taking their corporate social and environmental responsibilities seriously, to address the increasingly difficult issue of cup recycling.”