KBT Launches Glow In The Dark Campaign To Deter Dog Fouling

24-11-14-KBT-dog-foulingA new dog fouling campaign, aimed at dog walkers who don’t scoop the poop, launches today (24 November) following a pilot scheme that has seen a reduction of almost 50 percent in dog fouling incidents.

Over 20 land managers have joined forces with Keep Britain Tidy in a bid to reduce dog fouling in key problem areas of their towns and cities, and the campaign is based around the idea that people are more responsible when they feel they are begin watched, with incidents happening more often at night in the winter months… under the cover of darkness, hence the series of “glow in the dark” “we’re watching you” posters.

KBT recently conducted a campaign pilot, funded by Defra, using a new series of posters and saw an average reduction of 46% in the levels of dog fouling. Amongst the 23 local authorities and land managers that have signed up to the “edgy” poster campaign are Chelmsford City Council, Blackpool Council, Sheffield Amey and Peak District National Park.

The “We’re watching you” poster series are visible after dark and use innovative, cutting-edge materials, which allow them to glow in the dark at night. The social experiment was the first time such a material has been used on a poster.

Keep Britain Tidy chief executive Phil Barton said: “We are delighted local authorities and land managers from across the country have signed up and are joining with us on this campaign. Our most recent research tells us that people see dog fouling as, by far, the most unacceptable and dirtiest type of litter, and the biggest concern in environmental quality.

“This campaign has been proven to make a difference and encourage the minority of dog owners who don’t pick up after their pets to do the right thing. The campaign is the first project to come out of Keep Britain Tidy’s new Centre for Social Innovation, which will be launching in early 2015.”


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