Keep Britain Tidy Launches Its Centre For Social Innovation

Keep Britain TidyKeep Britain Tidy will be launching its new award-winning Centre for Social Innovation today (16 June) at the Tomlinson Centre in Hackney, London. 

The Centre for Social Innovation is the charity’s new research and innovation hub and will build on the work that has taken place over the past two years to develop new approaches to solving the issues that Keep Britain Tidy works on – litter, waste and the quality of local places.

Keep Britain Tidy – “We are excited at the prospect of bringing together new research and understanding around people’s behaviours. We hope to help find innovative, practical and cost effective solutions to these issues, to help improve communities”

To launch the Centre, Keep Britain Tidy is bringing partners and leading experts in the field together to share what has been achieved and look at innovations that can help improve communities across the country.

Alongside the event on the same day a new website will launch featuring news, case studies and design tools to help others use and learn from the successful approaches used by the Centre. It will also feature opportunities to get involved in research and solutions alongside Keep Britain Tidy. You can visit the website at: www.innovate.keepbritaintidy.org.

The centre aims:

  • to better understand the drivers and context of negative behaviours
  • to use behavioural insight to design effective solutions
  • to create a robust evidence base as to what works
  • to scale successful innovation
  • to influence others through sharing best practice.

Keep Britain Tidy interim Chief Executive Richard McIlwain said: “We are excited at the prospect of bringing together new research and understanding around people’s behaviours. We hope to help find innovative, practical and cost effective solutions to these issues, to help improve communities.”

The event will showcase the theory behind changing behaviours, provide examples of behavioural research and successful interventions, and enable attendees to practically follow the outlined approaches.

Invited to the event are a wide range of expert speakers, a selection of the charity’s partners, and colleagues from Keep Britain Tidy to present throughout the day.


 

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