Keep Britain Tidy (KBT) has announced a new initiative to engage young people, with the aim of encouraging them to reduce litter and waste is being funded by a £500,000 donation from supermarket chain Lidl’s proceeds of the single-use bag charge.
The donation will allow KBT to develop a range of resources to support our national Eco-Schools programme, which guides schools on their sustainable journey and helps them educate students about the environment and how they can make a positive difference.
The iconic Lidl carrier bags will also be rebranded for the first time since Lidl entered the UK in 1994 and will feature the Keep Britain Tidy logo.
The initiative was launched at a celebration event in London last week where nature photographer and TV presenter Chris Packham unveiled a series of specially commissioned images looking at the impact of litter on wildlife and the natural environment.
Keep Britain Tidy Chief Executive Allison Ogden-Newton – “The support of Lidl, through the donation of the proceeds from the single-use bag charge, will help us engage with those young people and create a generation of young people who not only care about their environment but are also equipped to do something to help”
Talking about the photos, Chris said: “People who litter are unwittingly helping to kill and injure the wildlife we all love. As a naturalist, I’m only too aware of mankind’s impact on the natural world and litter is one very visible example of this. Not only is it unsightly but it seriously affects wild animals both on land and in our oceans.
“I was delighted to be asked to explore this issue through the camera lens, juxtaposing the inherent beauty of our natural world with the ugliness of the litter and rubbish carelessly discarded each and every day. Through these images I hope to inspire people to dispose of their litter more responsibly and play their part in caring for the fabulously diverse wildlife that enriches us all.”
Keep Britain Tidy want the photographs to provide the inspiration for young people to go out and capture their own images of how litter impacts the world around them, as part of a nationwide photography competition to be launched shortly.
Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “We know that the majority of children and young people do care about their environment and don’t drop litter. The support of Lidl, through the donation of the proceeds from the single-use bag charge, will help us engage with those young people and create a generation of young people who not only care about their environment but are also equipped to do something to help.”
Lidl UK’s CEO Ronny Gottschlich: “We take our environmental responsibility as a grocery retailer very seriously. Despite having always charged for our carrier bags, we acknowledge that there is a lot of work still to be done in achieving our long-term vision of helping to protect the country’s stunning natural heritage.
“We are proud to announce this new partnership and hope that the work we’ll be doing alongside one another will encourage people to think twice before littering.”
The original A1 photos, signed by Chris Packham, will be auctioned soon on the Keep Britain Tidy eBay shop.