London & The South East Gets Can Recycling Boost

everycancounts-launchEvery Can Counts, the drinks can recycling programme, has teamed up with waste management company, Greenaway Group, to offer businesses in London and the South East of England a drinks can recycling service.

Every Can Counts has provided Greenaway with 50 free recycling boxes for its existing and new customers in North West London, South West London and the South East of England, who want to join the free scheme, along with free marketing materials to promote drinks can recycling outside of the home.

Rick Hindley, Executive Director of project managers, Alupro said: “Every Can Counts aims to make recycling as accessible as possible when out and about, and our partnership with Greenaway will go a long way in helping local businesses to recycle their cans. Office workers and schools generate a lot of packaging waste. The Every Can Counts communication program aims to get people recycling at work and on-the-go, since facilities for on-the-go recycling lag behind the service we get at home from local councils.

“Partnering with waste management companies is a key part of our growth strategy as we look to widen our presence to further boost recycling rates. An empty drinks can collected for recycling can be reprocessed and manufactured into a new product in just six weeks and each time it is recycled it saves energy, cutting the carbon footprint of the next product made and making a valuable difference in reducing the amount of waste sent to landfill.”


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