WRAP campaign, Love Food Hate Waste, has extended its global impact, securing a partnership with Metro Vancouver to deliver a food waste minimisation programme.
“It’s a proud moment for all the team on our Love Food Hate Waste campaign that their expertise and learnings will now be delivering benefits around the world as well as giving us a new stream on income,” said WRAP’s chief executive Liz Goodwin.
“What it also highlights is that whether in Vancouver or London, one thing remains the same. There is a common challenge; we’re all consumers of food, so we need to consider the waste impacts this has on a wider scale.”
According to WRAP, in the next 15 years it is expected that 50 percent more food will be needed than what is currently produced in order to meet demand.
“This can’t just be the responsibility of just a single individual, community, organisation, sector or government,” Goodwin revealed in her blog.
“We need a collaborative effort, using a multifaceted approach. We need inter-related activities being done by different parties”
“We need a collaborative effort, using a multifaceted approach. We need inter-related activities being done by different parties. What I mean by this is that from a business perspective, we need to be reviewing and applying action to all parts of the chain, from processing, distribution, retail, and encouraging people at home to follow suit. Only if we work together, can we hope to achieve our goals. “
Goodwin referenced the Courtauld Commitment as an example of how progress can be made, which has seen a 21 percent reduction in avoidable household food waste.
“Supply is going up to meet increased demand, so we do all need to start reassessing our consumption habits. If there was greater awareness, I believe this would go some way to bringing about greater participation.”
To read Liz Goodwin’s blog CLICK HERE