WRAP’s latest report showed that since 2007, the UK has reduced the amount of avoidable household food waste by 21 percent – a 1.1m tonne reduction
Speaking at the Fresher For Longer Conference, WRAP’s Liz Goodwin reiterated that food waste remains the top of its priority. She also revealed that the rate at which food waste is being reduced has slowed.
She said: “…despite a terrific start and lots of good work, I am bitterly disappointed to see that the rate at which food waste is falling is now slowing.
“I am frustrated by that, and determined to do what I can to help turn things round. The slow rate of reduction in food waste since the huge strides made in the initial months and years after 2007 is a real disappointment.
“I am simply not prepared to stand here next year and say we have not made real progress over the previous 12 months.
“The low hanging fruit has long since been picked; it is the areas that are harder to reach that need attention.”
The Fresher For Longer Conference is aimed at supporting councils, retailers, brands and related supply chain organisations to take forward the Fresher for Longer campaign in 2014, which aims to further reduce the amount of food being wasted in the UK.
WRAP announced that in order to take the reduction of food waste further it will identify what groups of people waste different types of food and why.
“The people and products work will offer ground-breaking insights into the world of food waste, which empowers us collectively to see where the problem areas are so we can take action,” Goodwin stated.
Liz Goodwin – “I am frustrated by that, and determined to do what I can to help turn things round. The slow rate of reduction in food waste since the huge strides made in the initial months and years after 2007 is a real disappointment”
The Love Food Hate Waste campaign last year helped residents reduce avoidable food waste by 14 percent in six months, saving up to £8 for the Authorities for every £1 spent on the campaign.
WRAP also announced that over the next 2 years, this model will be rolled out across 10 cities nationwide, creating more opportunities for significant food waste reductions in the UK.
Head of of WRAP’s Love Food Hate Waste, Emma Marsh, will be speaking at CIWM Conference Cymru