Novelis has a new commitment to convert all of its beverage can body sheet production to its evercan™ sheet, a certified high-recycled content aluminium for beverage cans, by the end of 2017.
Novelis President and CEO Phil Martens announced the new commitment at JPMorgan Chase & Co.’s Chief Sustainability Officers Summit in New York.
“The transition to a low-carbon, circular economy requires innovation and disruption to create measurable impact,” said Martens. “Our plan to produce only evercan body sheet by 2017 is a bold move that extends our leadership in sustainability and is an important part of our long-term strategy to increase the recycled content in our products to 80 percent by the end of the decade.”
This commitment means that all can body sheet produced by Novelis will be certified 90 percent recycled content, compared to the global industry average of 50 percent. Available worldwide, evercan sheet is produced in Novelis facilities in North America, Europe, South America and Asia.
Novelis President and CEO Phil Martens – “Our plan to produce only evercan body sheet by 2017 is a bold move that extends our leadership in sustainability and is an important part of our long-term strategy to increase the recycled content in our products to 80 percent by the end of the decade”
Novelis’ evercan body sheet is priced at the same levels as standard beverage can sheet and there is no difference in quality, technical characteristics or run-speed at customer plants between evercan and standard sheet.
Novelis to Support Industry Transition To encourage broad adoption across the market, Novelis will assist other aluminum manufacturers by sharing knowledge of the process to certify high-recycled content beverage sheet using the methodology of SCS Global Services (SCS), a recognised leader in environmental auditing that certifies evercan’s high-recycled content.
“We understand that the shift to a certified, high-recycled content aluminum beverage can sheet represents a significant change for the industry with far-reaching effects,” continued Martens.
“Through an open-sourced platform, we are committed to working with beverage brands, can makers and other aluminium manufacturers to build the closed-loop, low-carbon economy of the future. Accomplishing this change is going to require all of these stakeholders to work together to make the use of recycled materials the standard for the beverage can industry and to increase recycling rates among consumers.
“Our can end certification is another step in our long-term commitment to sustainable packaging and further differentiates evercan in the marketplace,” concluded Martens.