Every Can Counts has launched its first online game, in a bid to get users of social media across Europe to think more about recycling their empty drinks cans.
Hosted on Facebook, the new CanDunk game aims to engage with online audiences across nine European countries, including the UK.
The game tasks players to successfully launch as many empty drinks cans as possible into an Every Can Counts recycling bin within 60 seconds.
Players who successfully dunk five cans or more are then entered into a prize draw to win £100 worth of shopping vouchers.
“The Can Dunk game is a prime example of one of the new ways we are targeting consumers to become more aware to recycle their drinks cans when they are out and about using social media on mobile and other portable devices”
Rick Hindley, executive director of Every Can Counts, said: “Our recent research has shown that while 80 per cent of those in the UK use recycling facilities at home, however more than half (55 per cent) aren’t actively recycling their empty drinks cans whilst out and about.
“The Can Dunk game is a prime example of one of the new ways we are targeting consumers to become more aware to recycle their drinks cans when they are out and about using social media on mobile and other portable devices.”
Every Can Counts is a partnership between the European and UK drinks can manufacturers, and the aluminium recycling industry and leading drinks brands. It is supported by the Waste & Resources Action Programme (WRAP). It aims to enable and encourage more people to recycle the drinks cans they use outside the home.
The aim of the game is to get as many aluminium cans into the recycling bin in the aloted time. CIWM Journal editor Ben Wood managed an impressive 17, while deputy editor Darrel Moore managed a humble 15.
Can you beat us? Play the game and tweet us your results @CIWM
To play the Every Can Counts CanDunk game, which is available for UK entries until Friday 12 February 2016, visit: http://bit.ly/ecccandunk.