Pepsi Cola has become the first brand to feature the “please recycle” emblem of a major European can recycling initiative.
For the first time, the scheme’s emblem and call-to-action “please recycle” will appear on cans of Pepsi Cola, as well as Seven Up.
Every Can Counts, or Jede Dose Zaehlt in German, hopes the emblem with motivate young people to collect their empty beverage cans for recycling so that the packaging material can remain in circulation.
In particular it’s targeting cans discarded “on the go”, especially at festivals and sports events.
“For Pepsi Cola, it is self-evident that we have to take responsibility for the environment, resources and energy use, as well as for future generations. Consequently we are proud to be a pioneer in this field in Austria”
Jede Dose Zaehlt founder, Dorothea Junk, said: “Jede Dose Zaehlt has been engaged in motivating Austrians to recycle beverage cans properly because every can, whether made from aluminium or tinplate, is 100% recyclable and can be reused infinitely.
“It is the most recycled beverage container worldwide – practical, space-saving, and environmentally friendly. We are overjoyed that Pepsi Cola actively shares and supports our initiative and has agreed to become the first beverage company in Austria to print our logo on its products.”
A spokesperson for Pepsi Austria commented: “For Pepsi Cola, it is self-evident that we have to take responsibility for the environment, resources and energy use, as well as for future generations. Consequently we are proud to be a pioneer in this field in Austria. Through cooperation with Jede Dose Zaehlt, Pepsi Cola is building awareness for beverage can recycling. Pepsi Cola’s goal is to explain this subject and, most of all, to motivate young consumers to collect their empty cans for recycling”.
The Austrian version of Every Can Counts began in 2010 to encourage young people to become “Green Messengers” for drinks can recycling. This included a team of Can Riders going along to outdoor events and grabbing their attention by staging their own “can crush” dance routine.
Only 5% of energy for primary production is needed to re-melt a beverage can; each can is recyclable up to 100% and infinitely, while still maintaining its material quality; and, for every 1kg of aluminium that is recycled, 9kg of greenhouse gas emissions are saved.