A new pilot scheme for capturing drinks cans for recycling has begun. The Chartman Group, operator of numerous petrol forecourt facilities, is working with Every Can Counts, to introduced drinks can recycling facilities at its flagship forecourts.
The pilot is designed to uncover the best ways to implement and communicate drinks can recycling for the sector. As part of this, Every Can Counts and the Chartman Group aims to establish a recycling message that is clear to understand and use, all whilst improving how tidy and attractive the forecourt refuse areas look.
Every Can Counts has already taken steps to work with the group’s current recycling and waste contractor, in addition to providing communications materials such as posters and table talkers for the petrol station to display.
Jonathan Easthope, Every Can Counts Brand Manager, explained: “Recent research has shown that 44 percent of all drinks cans purchased in the UK are consumed outside of the home, so petrol forecourts are in a strong position to help customers to easily recycle these empty cans on the go and do their bit. This is the first pilot scheme of its kind for the sector, so we are delighted to be working with the Chartman Group and hope to encourage other forecourts to get on-board as a result of this activity.”
Petrol forecourts are a popular place to purchase canned drinks, with research showing three percent of cans purchased in the UK are from petrol stations and service stations. That may not seem like a lot, but in actual fact adds up to over 18m drinks cans purchased in a single week, of which approximately 33 percent are sent to landfill instead of being recycled.
Jonathan concluded: “From these statistics alone, it is easy to see the potential for can recycling at locations such as petrol forecourts and equally why it’s important that we encourage other operators like Chartman to get involved too.”
Clive Sheppard, Chartman Director, said: “We hope to scale this up to all eight Chartman sites after Christmas, and then in turn, through the Petrol Retailers Association, the whole forecourt industry, thereby making a significant contribution to recycling activity.”