Recycling Association: ‘Recycling Guidelines Will Be Transformational’

Low section of woman putting plastic and metal containers in recycling bin.
Low section of woman putting plastic and metal containers in recycling bin.

The Recycling Association has welcomed the publication of WRAP’s first set of National Recycling Guidelines, with chief executive, Simon Ellon, calling them “transformational”.

The Recycling Association has worked with WRAP on the development of the Guidelines and hopes the national approach will be widely adopted. Simon Ellin added: “We are delighted that the consistency approach has been well received. It dovetails with our own Quality First campaign, launched last month, in which we highlighted the need for the full recycling supply chain to take responsibility for material quality.

Simon Ellin

“Householders and local authorities are the first part of the recycling supply chain. What they do and achieve is instrumental on household recycling quality.

“These Guidelines make everything that much easier. They provide clarity, and, if widely adopted, will put an end to householder confusion. They make it easier for local authorities to take the next step, driving quality improvements at the collection stage. They will also facilitate improvements further along the supply chain as we will all be working with common materials and common practices, as well as common goals.

“We’re also pleased to see so many recycling organisations working together to push for a new way of doing things. That is refreshing. If we can harness this joint approach we can improve recycling performance significantly.This is a big step forward at the front end of the supply chain. It has the potential to be a game changer and we support it 100%”, Simon concluded.


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