According to research by Sainsbury’s, a quarter of households waste £235 worth of food every year due to buying products they already have in the fridge. Annually, this amounts to a staggering waste bill of £1.5bn for households in the UK.
According to Sainsbury’s, fruit and veg are the most overbought items with 38% and 35% of shoppers regularly stocking up on more than they need. Milk, cheese and eggs complete the top five products that are most frequently over-bought.
“With our focus on finding innovative solutions we have teamed up with Bosch to trial their unique camera fridge which will give shoppers an instant view of the contents of their fridge whilst shopping – triggering a reminder to prevent buying more than they need”
In a bid to avoid overbuying, 70% of Britons have tried to adopt the habit of checking the fridge before a food shop. However, despite their best intentions over 40% admit that they end up forgetting what they need by the time they get to the shop. In addition to this, shoppers are increasingly buying top-up products on their way home from work without checking their fridge first, which often leads to duplication.
But, a revolutionary new kitchen appliance could put an end to this costly problem, Sainsbury’s says.
In a UK first, Bosch has launched a new fridge that uses cameras to snap the contents of shelves and the door. A picture is uploaded to the shopper’s smartphone to view as they browse the aisles.
The Bosch fridge is the latest innovation to be put to the test by households in the town of Swadlincote as part of Sainsbury’s Waste less, Save more initiative.
Paul Crewe, Head of Sustainability at Sainsbury’s said: “Our customers tell us that despite best intentions, they often find it difficult to remember what is in their fridge which can lead to them over-buying. With 4.2million tonnes of food wasted each year in the UK we’re on a mission to help households plan their shopping better and reduce the amount of food they throw away.
“With our focus on finding innovative solutions we have teamed up with Bosch to trial their unique camera fridge which will give shoppers an instant view of the contents of their fridge whilst shopping – triggering a reminder to prevent buying more than they need.”
Charlotte Moran, Group Marketing Manager for Bosch said: “The Bosch fridge is very versatile when it comes to assisting with our hectic daily lives, and with the latest camera technology it can help save on overbuying – which is why we’ve partnered with Sainsbury’s on its Waste less, Save more initiative.
“Not only does the fridge take pictures which link up with our Home Connect app, you can also control the temperature of the fridge and freezer remotely. Our VitaFresh technology will also enable you to keep food up to three times longer. Little things like stacking your fridge properly can be a huge benefit!”