Iconic department store, Selfridges, has permanently removed all plastic water bottles from its stores as a part of a new campaign to tackle the issue of plastic waste that contaminate the ocean.
In the next decade, our oceans could hold one kilogram of plastic for every three kilograms of fish, according to Marine Reserves Coalition (MRC), who have partnered with Selfridges and and the Zoological Society of London (ZSL) for the launch of Project Ocean, a campaign to raise awareness and drive change to reduce the amount of plastic entering the ocean.
A substantial amount of plastic in our oceans comes from consumer waste, according to the MRC, which only 24% of the 5m tonnes of plastic used in the UK each year is reused or recycled.
It says that globally 13m tonnes of plastic waste enters the ocean every year.
“We’ve permanently removed all single-use plastic water bottles from our stores in favour of our new glass bottled water range and reusable water vessels”
Plastic bottles, for example, can take between 450-1,000 years to break down into smaller pieces, and the lifespan of the resulting microplastics is even longer. These microplastics can be ingested by marine animals, passing up the food chain and causing toxic harm.
The UK uses around 15m plastic bottles per day, which are a major component of marine litter.
Through Project Ocean 2015, Selfridges is leading the charge and saying no to single-use plastic water bottles, which its says are unnecessary when people have healthy water available from taps.
“We’ve permanently removed all single-use plastic water bottles from our stores in favour of our new glass bottled water range and reusable water vessels,” the department store said. “Shop our collection and refill your vessel at our new Water Bar and Sea Change Drinking Fountain at Selfridges Oxford Street, London.”
On a larger scale it’s important for business and industry to be innovative in its approach to managing plastic. For example, as well as the Project Ocean partnership, ZSL works with the carpet manufacturer Interface on Net-Works. Through this partnership, discarded plastic fishing nets are collected from the ocean by local communities and recycled into carpet tiles.
Visit the Selfridges London store to see its spectacular Project Ocean exhibit, where you can discover the truths around plastic in the oceans and the initiatives individuals and companies are taking to rethink the way we use plastic. The exhibit will feature immersive installations, films, art works and displays – and includes a ‘water bar’, where you will be able to sample alternative water drinking experiences, served by water sprites. The exhibit will run from 9 July to the end of August 2015.
Follow #ProjectOcean to show your support for the campaign and share your thoughts and ideas on how we can help protect our oceans from plastic pollution.
Adidas Trainers Made Of Ocean Waste
Similarly, Adidas and Parley for the Oceans recently collaborated to design a running shoes made entirely out of plastics found in oceans
The bulk materials are made from reclaimed waste; fibres, yarns and filaments wound from illegal deep-sea gill nets.
The bright blue lines in the design are made from the blue nets on the back of trawlers. All of the materials were sourced from a 110-day expedition of the coast of West Africa.
The trainers at the moment are just a concept, but Adidas and Parley for the Oceans intend to release real consumer products later in the year.