Serco And Defra To Analyse Effectiveness Of Recycling Initiatives

08-07-13(1)picWaste and environmental company Serco has today (30 July) announced a research project that will assess the potential of using initiatives to improve recycling rates.

The study, which will be carried out by Eunomia, aims to assist local authorities in being able to maximise the efficiency of recycling schemes. The research is to be co-ordinated with a similar project being undertaken by Defra, although both studies have specific remits in order to avoid duplication.

The Serco project will focus on established schemes both in the UK and abroad, and will consider alternative methods and models for achieving behaviour change. Defra’s research will look at local authorities and community groups that have been awarded funds in a multi-year programme, in an attempt to understand how recognition and reward schemes can increase public engagement.

Robin Davies, Serco – “Serco are making this important investment to gather real evidence about what works and to help local government make more informed decisions in relation to investment in recognition and reward schemes”

Serco Direct Services business development director, Robin Davies, said: “Serco are making this important investment to gather real evidence about what works and to help local government make more informed decisions in relation to investment in recognition and reward schemes.

“Defra have focussed on supporting and evaluating the schemes which they are funding. That opens up an opportunity for us to look, in a comparable way, at the performance of the more established schemes operating across the UK and abroad which don’t have Defra funding. We are delighted that Defra is taking part in this co-ordinated approached, and are pleased to be able to positively contribute to this important industry debate.”

Eunomia director, James Fulford, said: “Joining forces with Defra provides an excellent opportunity to broaden the scope of the research to consider a wide range of schemes. The joint approach in sharing of findings and lessons learned between the organisations will significantly enhance the research.”

 

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