Sky News Studio Filled With Plastic To Highlight Ocean Waste

Screen Shot 2017-01-25 at 09.08.30The Sky News studio was filled with plastic waste yesterday (24 January) as part of Sky’s campaign to raise awareness of the need to reduce plastic waste in our oceans.

Sky Ocean Rescue aims to bring to the fore the dire health of the planet’s oceans to millions of people across Europe.

The campaign, initially led by Sky News, aims to educate and inspire people to change their behaviour to help protect our oceans and dramatically reduce the amount of plastic waste produced every day that end up in them.

Aimed at educating and inspiring customers and the wider public about the impact that humankind is having on ocean health, starting with a focus on the need to reduce plastic waste.

“The health of our oceans is in a dire state and we ignore it at our peril, so we are asking all our customers around Europe to help us to bring ocean health to the fore. We will put the full weight of Sky behind the campaign and I firmly believe together we can make a meaningful difference.”

It will be supported by two days of coverage on Sky News and TG24, including documentary “A Plastic Tide” looking at the problem of single-use plastics.

A Sky News poll shows that 84% of people are concerned about the amount of plastic pollution in our oceans yet the problem is at crisis point.

Jeremy Darroch, Chief Executive of Sky, commented: “At Sky we want to make a difference to issues that really matter, particularly for our customers. We have, I believe, a strong history in using our voice to make an impact when it comes to environmental issues. The health of our oceans is in a dire state and we ignore it at our peril, so we are asking all our customers around Europe to help us to bring ocean health to the fore. We will put the full weight of Sky behind the campaign and I firmly believe together we can make a meaningful difference.”

HRH The Prince of Wales has lent his support to the campaign and when speaking to Sky News on the release of the new Ladybird Expert Guide to Climate Change that he authored, said: “I find it sobering to think that almost all the plastic ever produced is still here somewhere on the planet in one form or another and will remain here for centuries to come, possibly thousands of years. Sky’s ocean plastics campaign will hopefully create further awareness of this incredibly serious issue.”

Ocean Plastic

Single-use, disposable product accounts for 40% of all plastic. This includes drinks bottles, cotton buds, straws, coffee stirrers and plastic cutlery, Sky says. This kind of plastic is used for just a few seconds and will then remain on our planet for centuries.

This is a global issue, but also one that is keenly affecting the health of the beaches in the UK.

Sky Ocean Rescue is launched off the back of the company’s six-year partnership with WWF and the successful campaign, Sky Rainforest Rescue, that increased 7.3 million people’s understanding of deforestation in the UK, kept one billion trees standing in Acre, Brazil, raised over £9million and inspired more than 1.5 million people to take action against climate change.

Key Statistics

  • 5 trillion pieces of plastic in the world’s oceans, with 8 million tons more ending up in there every year
  • The average family uses 55 kilograms of plastic every year – a rubbish truck’s worth
  • A rubbish truck’s worth of plastic is dumped in the ocean every minute
  • 5 trillion pieces of plastic in the world’s oceans, with 8 million tons more ending up in there every year
  • 84% of people say they’re concerned about the impact of plastic in the ocean (source: Sky Data)
  • 8 million tonnes of plastic end up in the oceans every year (source: Science Magazine)
  • By 2050, the plastic in the oceans COULD weigh more than all the fish (source: Ellen MacArthur Foundation)
  • Most types of plastic are not biodegradable. They can stay in the ocean for centuries. (source: UNEP)
  • Microplastics have been found inside a third of fish in the English Channel (source: Plymouth University)
  • We use over 35m plastic bottles every day in the UK (Source WRAP)
  • 40% of all plastic in Europe is only used once (source: plastics Europe)
  • 13 billion single-use plastic bottles are sold in Britain each year (an average of 200 per person) – less than half of these are recycle
  • 80% of the plastic pollution in the ocean comes from us on lan
  • Less than 50% of plastic bottles in the UK are recycled after use. (NB – 52% are left out of recycling – less than that are actually recycled due to contamination)
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