Tesco Extends “Imperfect” Food Range In Waste Reduction Bid

perfectl-imperfect-tescoTesco are set to sell “Imperfect” strawberries and apples under its “Perfectly Imperfect” brand in a bid to reduce waste.

Building on the recent launch of its “Perfectly Imperfect” brand, which sells parsnips and potatoes outside the normal specifications, it has now extended the range into fruit, according to Commercial Director, Fresh Food and Commodities, Tesco, Matt Simister.

“Last week we concluded some work, with our partner suppliers, to extend our retail specifications of strawberries and apples so that we can offer class 2 products to customers at great value prices,” Simister said.

“This means that we are now taking 95% of our suppliers’ strawberries and 97% of our British apple growers’ crops”

“This means that we are now taking 95% of our suppliers’ strawberries and 97% of our British apple growers’ crops.

The work doesn’t stop here, according to Simister, who said Tesco has experienced high levels of waste in-store on the parsnips in particular. He said the store needs to continually develop its specifications so that it’s minimising the food that is wasted in any part of the chain.

He said: “At the same time, we are then developing sustainable relationships between partner suppliers so that what customers won’t pick up in-store, can hopefully find a home in the food chain when it needs one (eg via mashing, in the case of our lower grade potatoes; or juicing, in the case of our lower grade apples).

“We’ve already facilitated the up-take of 35 tonnes per week from our potato partner (Branston) into our ready meals partner (Samworth Brothers), and we’re hopeful that the establishing of a juicing relationship with Scripps, our key grower of British apples, will utilise the remaining 2% of the edible crop.”

In March Tesco announced the nationwide rollout of Community Food Connection with FareShare FoodCloud, with an aim of wasting no edible food by the end of 2017.

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