Thirty Percent Of Residents “Confused” About What Can Be Recycled

Recycle NowAround 30% of residents are still confused about what can be recycled, according to recycling campaign, Recycle Now.

A new survey of 2,000 people from Recycle Now looked at why people recycle and what areas of the home we need to get better at recycling in.

One of the rooms that has a lot of easily recyclable products in, is the bathroom. But while nine out of ten respondents recycle in the kitchen, only half regularly recycle in the bathroom.

The items that regularly go into the residual bin instead of being recycled are the cardboard toilet roll tube, with 25% putting it out for residual collections, closely followed by shampoo and shower gel bottles with 24%, aerosols (21%) and cleaning product bottles (19%).

The survey also found the most common reasons people recycle is because it’s the “right thing” to do and it’s “good for the environment”.

Marcus Gover, Director at WRAP – “We’re recycling much more than we used to, but many people still don’t realise that there are lots of items around the home that can be recycled”

Recycle Now is running a targeted week of activities from 22-28 June, to help clear up confusion so that residents can recycle correctly.

Marcus Gover, Director at WRAP, the charity that manages Recycle Now said: “We’re recycling much more than we used to, but many people still don’t realise that there are lots of items around the home that can be recycled.

“So this year’s Recycle Week is looking at the whole house as opposed to just the kitchen, so people feel more confident about what they can and can’t recycle in every room.”

There’s no need to be confused, Recycle Now says “check before you chuck” by using its relaunched Recycling Locator on which tells you what you can recycle locally. By entering your postcode and clicking a button, the Recycling Locator will also locate the nearest recycling banks and recycling centres.

Other rooms in the home likely to be overlooked when it comes to recycling are the bedroom and the living area. If just one aluminium air freshener aerosol is recycled by everyone in the UK; enough energy could be saved to vacuum over 876,000 homes for a year.

Karen Cannard, a married mother of two, challenges householders to reduce their general waste through her recycling blog The Rubbish Diet. She comments on today’s survey, “There’s a role for everybody when it comes to recycling, especially around the home – every item can make a big difference.

Recycle Now has lots of simple tips and advice on what and how to recycle at

For an exclusive video interview with WRAP’s Marcus Gover on the refreshed Recycle Now campaign CLICK HERE

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