North Lincolnshire Council and Leeds City Council have become the latest local authorities to launch Alupro’s “Leave Your Cap On” recycling communications campaign, which encourages recyclers to screw the aluminium caps back on glass bottles before recycling
The new campaigns have seen Leave your cap on stickers applied to over 870 glass banks across Leeds and 191 in North Lincolnshire. In addition North Lincolnshire Council is the first to take the message kerbside, running a trial in one round.
The programme, which has been developed by Alupro (the Aluminium Packaging Recycling Organisation) in partnership with British Glass and EAFA (European Aluminium Foil Association), aims to increase the recovery of aluminium screw caps and closures, used predominantly on wine and spirits and cooking ingredients such as olive oil, as the metal can be successfully recovered during the glass recycling process.
Rick Hindley, Alupro – “The market for aluminium bottle closures is growing rapidly, particularly for wine bottles, so it is important that the consumer gets in the habit of recycling them so that the aluminium can be captured for reprocessing”
The “Leave your cap on” campaign follows research by Alupro into the UK closure market, which revealed that approximately 5,000 tonnes of aluminium from caps and closures could be recovered; equating to over £2m worth of aluminium, at current material prices.
The research also highlighted that there was no end-user communication focussing on recycling aluminium caps and closures via either kerbside collections or bring bank systems throughout the UK.
A range of communications materials has now been developed to enable local authorities to inform and educate residents via advertising, leaflets, websites and social media.
Rick Hindley, executive director, Alupro said: “The market for aluminium bottle closures is growing rapidly, particularly for wine bottles, so it is important that the consumer gets in the habit of recycling them so that the aluminium can be captured for reprocessing.
“There are now six local authorities running ‘Leave your cap on’ campaigns on banks and the launch of the first kerbside programme is exciting news. The message to the public is simple; screwing the top back on the empty bottle before recycling is the easiest way for people to do their bit to recycle this valuable material.”