The first “pay-what-you-feel” supermarket has opened in the UK, selling surplus supermarket stock to residents in Leeds.
The supermarket, which is based in a warehouse, is run by the Real Junk Food Project (RJFP) and regularly receives deliveries of food that would have gone to waste from Morrisons, Sainsbury’s and Ocado.
The stock depends largely on what has been obtained from the supermarkets and other retailers and suppliers, and RJFP stresses that the food is absolutely fit for human consumption.
Around 4.2% of UK food manufactured becomes food waste or surplus, and WRAP research suggests that redistribution efforts have the potential to increase four-fold, to the equivalent of 360 meals a year.
Founder Adam Smith, a trained chef, said: “We ask that you pay what you feel in time, money and skills.
“We do have people coming with the intention of paying and if it carries on like it does, it will pay for the cost of the warehouse.”
RJFP started as a global, organic network of pay as you feel cafes that divert food destined for waste and use it to create delicious and healthy meals.
“We are challenging the grey areas within food laws and regulations in order for common sense to prevail when dealing with food,” RJFP says. “We feed food past its expiration date to the general public, but we do not sell this produce.”