Waitrose Trials Food Waste Redistribution App

3f223711-190c-412a-b390-9260cbae9a45Waitrose is set to trial a partnership with FareShare FoodCloud to reduce in-store food waste

Initially there will be a trial in 25 branches across the UK. If successful, the aim is to expand this to all Waitrose shops nationwide within 12 months.

Having every branch linked with local charities via the FoodCloud app will bring more efficient communication and help to get food to people who need it more quickly, Fareshare says.

The Fareshare FoodCloud app puts surplus food in the hands of charities and community groups.

“Reducing food waste is a top priority for us, as is supporting local communities, and this trial will help our branches focus their resources even more effectively. We look forward to evaluating the success of the trial.”

Over 1,000 Tesco stores across the UK are already redistributing their surplus food through FareShare FoodCloud.

Lindsay Boswell said: “We are excited to be starting the year with an expansion to our store-level programme that enables forward thinking retailers like Waitrose to redistribute surplus food quickly to charities in their local community.

“Waitrose is demonstrating real commitment to tackling surplus food waste and I invite “other retailers to follow their lead and find out how FareShare FoodCloud programme could work to benefit their business and local communities.“

Tor Harris, Head of Sustainability at Waitrose, said “This will help food get to those who need it quickly and make a real difference in helping feed vulnerable people.

“Reducing food waste is a top priority for us, as is supporting local communities, and this trial will help our branches focus their resources even more effectively. We look forward to evaluating the success of the trial.”

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