[youtube=http://www.youtube.com/watch?v=aPb-sUz9wd0&w=472]Ecover washing up liquid has pledged to help rid oceans of plastic waste by producing washing-up liquid bottles made from reclaimed ocean plastic.
Due to go on sale in UK supermarkets later this month, Ecover’s new “Ocean Bottle” is made from 100 percent recycled plastic, one tenth of which is collected from the mountains of plastic waste floating in the sea that pose a threat to sea birds, fish, and marine mammals.
Ocean plastic affects every major body of water, with 46,000 pieces of waste plastic in every square mile of ocean, according to Ecover.
The special edition Ocean Bottle holds Ecover’s washing up liquid and is made with ten percent recycled Ocean Plastic.
In the initial trial, 10 percent of the plastic in the new bottle will have been retrieved from the sea, although Ecover is keen to gradually increase that proportion.
The plastic is collected through Waste Free Oceans (WFO), a public-private Foundation that pays fisherman to collect waste plastic for recycling. It is then sent to Closed Loop Recycling’s plant in Dagenham to be processed.
Philip Malmberg, Ecover – “The scale of the ocean plastic problem is enormous – every year at least a million sea birds and 100,000 sharks, turtles, dolphins and whales die from eating plastic. There is no choice – we simply have to aim to clean up ocean plastic for good”
Ecover hopes that in the longer term it can expand the packaging to other products.
Philip Malmberg, chief executive of Ecover, said: “The scale of the ocean plastic problem is enormous – every year at least a million sea birds and 100,000 sharks, turtles, dolphins and whales die from eating plastic. There is no choice – we simply have to aim to clean up ocean plastic for good.
“Our ocean plastic bottle is just one small step on the way to solving the problem, but you’ve got to start somewhere – what we need now is to create a wider network of fishermen, recycling facilities and manufacturers to really make this happen,” said Malmberg in a statement.
“We also have to exploit existing supply chains and make it as easy as possible for manufacturers to use ocean plastic. At the moment the will is there but it’s just too much effort for many manufacturers to make it work.”
The new bottle is being launched in the UK in partnership with Tesco, which will be selling it in more than 150 stores.