WRAP-Funded Campaign Sees Council Collect 20% More Food Waste

WRAP-food watse

A £25,000 publicity campaign, funded by a WRAP to boost food waste recycling in South Northamptonshire, saw the collection rate jump by 20%, the council has announced.

During March, April and May 2016 South Northamptonshire Council (SNC) tested campaign material for WRAP, which was aimed at improving resource efficiency.

“A 20% increase in food waste recycling over just three months means that another 140 tonnes of waste has been diverted from expensive and unfriendly land fill to be turned into electricity and farm fertilizer.”

During spring, WRAP funded a wide variety of promotions which included: social media adverts that were seen by more than 40,000 people, bin stickers reminding people that food waste should not go in their black bin, petrol pump adverts, mobile and static billboards, and takeaway container lids with campaign messages.

During the campaign SNC collected 747 tonnes of food waste, compared to 607 tonnes during that same period in 2015 (20% increase).

The number of in indoor and outdoor food waste caddies ordered by residents also rose by 170% (130 during the campaign compared 52 in the same period in 2015), and there was a 185% increase in traffic to the waste and recycling pages on the SNC website.

Cllr Dermot Bambridge, SNC’s portfolio holder for environmental services said: “We thank our residents who regularly recycle their food waste and those who have now come on board since the publicity campaign.

“A 20% increase in food waste recycling over just three months means that another 140 tonnes of waste has been diverted from expensive and unfriendly land fill to be turned into electricity and farm fertilizer.”

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