WRAP Launches New Recycle Now Plastic Recycling Campaign

Unknown-2WRAP’s Recycle Now campaign is helping partners tackle the uncertainty that consumers feel when recycling plastic packaging with the launch of a recycling campaign called Recycle Plastic – Fantastic!

The plastic recycling campaign, which runs until the end of November 2015, aims to support a range of partners such as local authorities, brands and retailers to expand consumer’s knowledge of the variety of plastic packaging items that can be recycled and to clarify what should actually be going into their recycling containers at home.

Marcus Gover, Director at WRAP – “The materials have been created to provide clarification, dispel myths and help consumers get a better understanding of what they should be recycling.”

A suite of more than 50 communication materials including digital resources, posters, pull-up banners and leaflets have been designed specifically for plastic recycling. The materials can be customised by partners, allowing them to add their own plastic recycling collection information.

To help partners address the issue of consumer’s confusion with plastic recycling, WRAP is working with RECOUP and the Pledge 4 Plastics transformation campaign. The plastic quarter will see Recycle Now and Pledge 4 Plastics come together to produce aligned communications activity and a consistent set of messages and visuals around transformation.

Marcus Gover, Director at WRAP, said: “Using the communication materials is a real opportunity to deliver some targeted communications campaigns around a material stream we know causes confusion with consumers. We want people to recycle plastic as it’s a fantastic useable resource.

Unknown-1“We’re asking partners to get involved by downloading the new materials and use them in their own plastic recycling campaigns. The materials have been created to provide clarification, dispel myths and help consumers get a better understanding of what they should be recycling.”

The Recycle Plastic – Fantastic! theme incorporates the key elements that partners need consumers to be clear on in order to improve the quality and quantity of plastic recycling. These elements include the transformation of recycled plastics into new items, the benefits of recycling plastic, what consumers can recycle locally and what exactly can be recycled when it comes to plastic bottles; pots, tubs and trays; and plastic film.

Throughout the quarter WRAP will also be supporting three local authorities – Kent Resource Partnership, Norfolk Waste Partnership and West Sussex Partnership to deliver local plastic recycling campaigns on the ground*.

WRAP’s plastic recycling campaign is part of a long-term project focusing on specific dry recycling materials per quarter. The quarterly platforms are an opportunity for partners to deliver focused campaigns on specific material streams. The next quarters will be paper & card running December 2015 – February 2016 and metal & glass running March – May 2016.


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