WRAP Tool To Help Deliver “Joined Up Communication” On Food Waste

22-08-13(5)picWRAP has conducted research into how to engage with residents about food waste prevention and collections for “maximum impact”.

The new research is aimed at helping local authorities communicate more effectively with residents about food waste, making it easier for households to save money by not wasting “good food and drink”, and to use their food waste collection service for any food they cannot use.

WRAP research shows that around £12bn worth of good food is thrown away each year by UK households, and 4m tonnes of household food waste still ends up in landfill every year.

“Through our research we know one of the main barriers to people taking action to reduce their food waste, or to effectively participate in their collection service, is a lack of awareness that we waste food, how much we waste and the benefits of reducing and recycling it,” WRAP said in a statement.

WRAP – “These insights aim to help reduce the avoidable waste of good food and maximise the recycling of what’s unavoidable where there’s a food waste collection”

 WRAP says that by communicating about food waste as a whole, and raising residents’ awareness of how much we all waste, we can increase both participation in recycling and engagement in prevention activity.

Today it publishes its new consumer insights into this “complex issue”, will be working with councils to put this into practice and share the knowledge gained.

“These insights aim to help reduce the avoidable waste of good food and maximise the recycling of what’s unavoidable where there’s a food waste collection,” WRAP said.

“Where new food waste collections are being introduced, using these insights can help pave the way for a successful roll out.

WRAP has designed an easy to use tool, based on feedback from the public, to help local authorities deliver this joined up communication on food. The report includes suggested communications schedules and templates.

Being published today are:

  • Food waste messages for maximum impact – how to engage your residents in prevention and collections;
  • Food waste messages for maximum impact: research slides (results of consumer research undertaken to help develop more effective communication);
    Effect of food waste collections on arisings: recent evidence (a review of available evidence to help better understand how collections influence what people do and how much food is wasted)
  • A communication tool.

The report and tool will be updated as WRAP gathers more evidence from on the ground food waste collection rollouts.

To view these CLICK HERE

 

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