A new global symbol designed to identify reusable packaging and reuse systems worldwide has been unveiled today.
The new symbol was launched by PR3: The Global Alliance to Advance Reuse and its international coalition of businesses, governments, NGOs, designers and reuse operators.
In 2025, the Rebrand Reuse global design initiative set out to create a universal symbol for reuse systems and reusable packaging.
The initiative received 236 submissions from 29 countries across every continent except Antarctica and was selected through an international review, consumer research and legal evaluation process.
The winning symbol was created by Nicole Ascanio Rodriguez and Juan Navarrete, designers and co-founders of Epigrama Studios, based in Bogotá, Colombia.
The design was selected following multiple rounds of jury review and global market testing involving 1,275 respondents across 17 countries. It was also evaluated against criteria, including distinctiveness, memorability, and cultural adaptability.
It was also specifically appraised on whether the symbol could be clearly distinguished from the existing recycling symbol and its ‘chasing arrows’ Möbius loop.
The symbol is now being introduced on a diverse range of reusables and reuse infrastructure.
Juan Navarrete, Co-Founder & Designer, Epigrama Studios, said: “We wanted to create a symbol that communicates return, continuity and circulation – something simple enough to travel globally, but meaningful enough to represent a new relationship with materials and waste.”
“The symbol understands time not as a straight line, but as a spiral: returning, restoring and beginning again.”
