Burger King and LEGO join Festival of Circular Economy line up


Burger King and LEGO will be taking part in a dedicated co-lab session, hosted by Pentatonic on 29 November, talking about their real-world circular economy case studies.

Chief Marketing Officer at Burger King UK, Katie Evans will discuss the launch of the Meltdown Campaign to stop giving out single-use plastic toys with children’s meals in the UK.

While Director of Circular Business Models at LEGO, Lauren O’Hara will talk about the launch of LEGO Replay in the US and Canada, where customers can send back LEGO to be sorted and donated to charities.

Taking place virtually next week from 28 November to 1 December, the Festival’s line-up now includes speakers from Amazon, L’Oréal, Lush, Diageo, Ellen MacArthur Foundation, The Bike Club and Freegle, as well as circular economy pioneers Tony Juniper and Marga Hoek, and architectural designer Charlie Luxton.

We want all delegates to learn from real-world circularity projects.

Commentating on the announcement, CIWM’s Policy and External Affairs Director, Lee Marshall: “With the support of our headline partner Pentatonic, we can today announce two more big names to the Festival’s programme and the £500 voucher incentive for all attendees.

“We want all delegates to learn from real-world circularity projects, so we are especially delighted to welcome Burger King and LEGO to showcase their successful circular economy projects.  If you didn’t already have a good reason to attend the Festival of Circular Economy, you certainly do now!”

Headline partner Pentatonic are also offering a free consultation, worth £500, which they say is to enable companies to make the transition to circularity.

To be part of the event, secure your ticket, or find out more about becoming an event supporter, you can visit https://www.circulareconomyfestival.com/.

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