57% of people define recyclable packaging as ‘designed for circularity’, according to a global study.
The international study, commissioned by Every Can Counts, was conducted across 16 countries and more than 16,000 participants.
Half of the survey respondents associated circular packaging with being recycled back into the same type of product again and again, and 43% with being reusable.
Every Can Counts says the study shows circularity is becoming ‘part of the public mindset’.
David Van Heuverswyn, Global Director of Every Can Counts, commented: “Circularity doesn’t have to be complex.”
“Infinitely recyclable and already widely collected, aluminium cans are proof that truly circular packaging is possible. What’s missing is awareness.”
At the system level, 71% of people around the world express support for deposit return schemes (DRS). 88% believe containers returned through these systems are effectively recycled.
While 87% agree that, to protect the environment, all single-use drink packaging, such as drink cans, glass and PET bottles, should be included.
Beyond policy and material performance, 71% of respondents say they would recycle more if the process were fun or interactive.