refurbed, the European marketplace for refurbished technology and household products, is launching across the UK in November.
Following €50 million in investment, refurbed has announced plans to officially launch in the UK this November.
refurbed says the expansion marks the next stage in the company’s European growth, having surpassed €3 billion in cumulative marketplace sales (GMV), served more than five million customers, and achieved profitability in 2025.
Founded in Austria in 2017, refurbed operates across 24 European markets and secured €50 million in investment in October 2025.
Unlike peer-to-peer second-hand platforms, refurbed connects consumers with professional ‘refurbishers’ and offers products that have been tested for quality and reliability.
Customers are offered a minimum 12-month warranty and free returns for 30 days, helping address some of the concerns traditionally associated with buying pre-owned products.
Commenting on the launch, Peter Windischhofer, Co-Founder and CEO of refurbed, said: “The UK is an exciting next step for us.”
“People are increasingly questioning whether they really need to buy new, particularly when there are better-value alternatives available. But there’s still work to do in changing perceptions of refurbished products.”
New research commissioned by refurbed among 2,000 UK adults found that 65% have already bought or considered professionally refurbished products.
Affordability was a key driver, with 41% saying significant savings would encourage them to choose refurbished over new.
Windischhofer continued: “We started refurbed in 2017 with a belief that buying refurbished shouldn’t mean compromising on quality. Nine years on, we’ve served more than five million customers and shown that there’s a real business opportunity in giving great products a second life.”
“We want to show that refurbished isn’t just about phones and laptops. From coffee machines to everyday household essentials, there’s a huge opportunity to change how people shop and make buying refurbished feel just as natural as buying new.”
